{"title":"All Our Matchas","description":"\u003ch2 class=\"p1\"\u003e\u003cb\u003eHistory and origin of matcha\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eMatcha is a Japanese green tea powder made from tea leaves grown in the shade before harvest.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAfter picking, the leaves intended for matcha are processed into \u003cb\u003etencha \u003c\/b\u003e, then finely ground to obtain a particularly fine powder. Unlike a classic tea that is steeped before removing the leaves, matcha is mixed directly with water: \u003cb\u003ethe tea leaf is therefore consumed in its entirety \u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe shading carried out before harvest plays an essential role in its identity. It notably contributes to its characteristic green color and its aromatic profile rich in floral and umami notes.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eClosely linked to the history of the Japanese tea practice, matcha is now suitable for many uses. It can be enjoyed simply with water, prepared as a hot or iced latte, but also incorporated into cooking and baking.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eThe benefits of matcha\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eThe particularity of matcha lies notably in the fact that we directly consume the leaf reduced to powder.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIt naturally contains \u003cb\u003ecaffeine \u003c\/b\u003e, \u003cb\u003eL-theanine \u003c\/b\u003eand polyphenols, among which are catechins. These different compounds are notably studied for their role in alertness, concentration and antioxidant activity.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe exact composition of a matcha can however vary according to its cultivar, its origin, the growing conditions, the harvest and its processing.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cb\u003eHow to choose your matcha tea?\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003eNot all matchas have the same aromatic profile or the same use.\u003c\/p\u003e\n\u003ch4 class=\"p3\"\u003e\u003cb\u003eFor a traditional tasting\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003eA \u003cb\u003eceremonial matcha \u003c\/b\u003eis particularly suited for preparation simply whisked with water. For this type of tasting, we generally favor a matcha with a fine texture, with sweet and umami notes, with a controlled bitterness.\u003c\/p\u003e\n\u003ch4 class=\"p3\"\u003e\u003cb\u003eFor a matcha latte\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003eFor a latte, you can choose a matcha with a more indulgent or expressive profile, capable of retaining its personality when associated with milk or a plant-based drink.\u003c\/p\u003e\n\u003ch4 class=\"p3\"\u003e\u003cb\u003eFor cooking and baking\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003eA \u003cb\u003eculinary matcha \u003c\/b\u003ehas a more powerful character. This intensity allows the taste of the tea to remain perceptible when associated with sugar, chocolate, fats or other ingredients.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTo compare the profiles, uses and different grades of the range, discover our guide \u003cb\u003eWhich matcha to choose?\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4 class=\"p1\"\u003e\u003cb\u003eHow to prepare your Nōka matcha?\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003ePlace \u003cb\u003e1 to 2 g of matcha \u003c\/b\u003ein a bowl, then add \u003cb\u003e40 to 70 ml of hot water at around \u003c\/b\u003e\u003cb\u003e70 °C \u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUsing a \u003cb\u003echasen \u003c\/b\u003e, the traditional bamboo whisk, whisk the mixture vigorously by making zigzag movements until obtaining a homogeneous and slightly frothy preparation.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eYou can then enjoy your matcha \u003cb\u003eplain \u003c\/b\u003e, or complete the preparation according to your desires with water, milk or a plant-based drink. It can be savored both \u003cb\u003ehot and \u003c\/b\u003e\u003cb\u003eiced \u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTo make preparation easier, also discover our \u003cb\u003ematcha accessories \u003c\/b\u003eand our \u003cb\u003ematcha kit.\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4 class=\"p1\"\u003e\u003cb\u003eHow to store your matcha?\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003eMatcha is particularly sensitive to \u003cb\u003eair, light, heat and humidity \u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAfter opening, store your matcha in a tightly closed container and place it in the \u003cb\u003erefrigerator \u003c\/b\u003e, carefully closing the foil and lid.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUnder these conditions, it will best preserve its taste qualities for about \u003cb\u003e3 to 4 \u003c\/b\u003e\u003cb\u003emonths after opening \u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eGood storage allows to preserve its color, aromas and freshness for longer.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eDiscover matcha in all its forms\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eMatcha is not limited to the cup.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTo prepare your tea in good conditions, discover our \u003cb\u003ematcha accessories\u003c\/b\u003e and our \u003cb\u003ematcha kit\u003c\/b\u003e, which brings together the main utensils necessary for its preparation.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAnd to explore a more indulgent facet of Japanese tea, also find our \u003cb\u003ematcha treats\u003c\/b\u003e, notably our \u003cb\u003ematcha \u003c\/b\u003e\u003cb\u003espread \u003c\/b\u003eand our \u003cb\u003ematcha chocolate\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhether you are looking for a daily ritual, an indulgent drink or an ingredient for your recipes, there is a matcha suited to every way of enjoying it.\u003c\/p\u003e","products":[{"product_id":"lauthentique","title":"L'Authentique - Organic Ceremonial grade Matcha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eImmerse yourself in the unique experience of our Authentic matcha: a \u003cstrong\u003emilder\u003c\/strong\u003e flavor, ideal for discovering matcha.\u003cbr\u003eA true invitation to travel for this quality \u003cstrong\u003eorganic ceremonial\u003c\/strong\u003e matcha, both smooth and refreshing. Its bright green color testifies to its purity while its subtle umami makes it a must-have choice for matcha lovers.\u003c\/p\u003e","brand":"Nōka Matcha","offers":[{"title":"30g","offer_id":48701365584209,"sku":"NOK-AUTHENTIQUE-VERT-BIO","price":29.9,"currency_code":"EUR","in_stock":true},{"title":"80g","offer_id":48701365616977,"sku":"NOK-AUTHENTIQUE-VERT-80G","price":73.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/files\/authentique_ceremonie_08387d2b-cf41-4b0e-a719-859db0fb601c.png?v=1793200169"},{"product_id":"lenchanteur","title":"L'Enchanteur - Ceremonial grade matcha","description":"\u003cp\u003eOur L'enchanteur matcha is the \u003cstrong\u003emost affordable\u003c\/strong\u003e in our range, but just as delicious. \u003cbr\u003eWith its captivating green color, this \u003cstrong\u003eceremonial\u003c\/strong\u003e matcha reveals an exquisite umami thanks to its \u003cstrong\u003esweet and indulgent notes\u003c\/strong\u003e. Free from bitterness, L'enchanteur is ideal for discovering or rediscovering matcha. It offers the best \u003cstrong\u003ebalance\u003c\/strong\u003e between taste, quality, and price. \u003c\/p\u003e","brand":"Nōka Matcha","offers":[{"title":"30g","offer_id":48701373120849,"sku":"NOK-ENCHANTEUR-ORANGE","price":24.9,"currency_code":"EUR","in_stock":true},{"title":"80g","offer_id":48701373153617,"sku":"NOK-ENCHANTEUR-ORANGE-80G","price":62.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/files\/enchanteur_matcha.png?v=1793179651"},{"product_id":"le-prestigieux","title":"Le Prestigieux - Organic Ceremonial grade matcha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our matcha \u003cstrong\u003eLe Prestigieux, the premium choice from Noka Matcha\u003c\/strong\u003e for an exquisite touch to your morning ritual. \u003cstrong\u003eOur 100% organic ceremonial matcha\u003c\/strong\u003e offers a vibrant color and balanced flavor that will awaken your taste buds from the very first sip. With its unique bitterness-free taste and silky umami, let yourself be carried away by an exceptional tasting experience!\u003c\/p\u003e","brand":"Nōka Matcha","offers":[{"title":"30g","offer_id":48701394747729,"sku":"NOK-PRESTIGIEUX-BLANC-BIO","price":34.9,"currency_code":"EUR","in_stock":true},{"title":"80g","offer_id":48701394780497,"sku":"NOK-PRESTIGIEUX-BLANC-80G","price":82.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/files\/matcha_prestigieux_e09cf9fd-6552-459c-b418-22c072a5a1ae.png?v=1793179650"},{"product_id":"recharge-lauthentique-matcha-premium-bio","title":"L'Authentique Refill pack - Organic Ceremonial Matcha","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe L'Authentique refill\u003c\/strong\u003e, our mild and delicious organic ceremonial matcha, to refill your Nōka tin whenever you like. Refill available in 30 g or 80 g sizes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIdeal for discovering matcha, it can be enjoyed plain or as a latte, hot or iced.\u003c\/p\u003e","brand":"Nōka Matcha","offers":[{"title":"30g","offer_id":49796582506833,"sku":"NOK-RECHARGE-30G-AUTHENTIQUE-VERT","price":28.9,"currency_code":"EUR","in_stock":true},{"title":"80g","offer_id":49796582539601,"sku":"NOK-RECHARGE-80G-AUTHENTIQUE-VERT","price":72.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/files\/authentique_recharge_a8b54b87-e3e1-40f7-b9e4-73dc96fdc07f.png?v=1793179651"},{"product_id":"recharge-lenchanteur-matcha-ceremonie","title":"L'Enchanteur Refill pack - Ceremonial Matcha","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eL'Enchanteur Refill\u003c\/strong\u003e, our fresh, vibrant ceremonial matcha with a distinctive Japanese flavor, to refill your Nōka tin. Available in 30 g or 80 g refills.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIts producers grow it without pesticides. Smooth, fresh, and balanced, it reveals its full freshness in a latte, hot or iced, for a great start to the day.\u003c\/p\u003e","brand":"Nōka Matcha","offers":[{"title":"30g","offer_id":49796613701969,"sku":"NOK-RECHARGE-30G-ENCHANTEUR-ORANGE","price":23.9,"currency_code":"EUR","in_stock":true},{"title":"80g","offer_id":49796613734737,"sku":"NOK-RECHARGE-80G-ENCHANTEUR-ORANGE","price":61.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/files\/enchanteur_recharge_matcha.png?v=1793179650"},{"product_id":"recharge-le-prestigieux-matcha-ceremonie-bio","title":"Le Prestigieux Refill Pack - Organic Ceremony Matcha","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Prestigieux Refill\u003c\/strong\u003e, our most refined organic ceremonial matcha, to refill your Nōka tin without buying a new one. Available in 30 g or 80 g refills.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eFree from bitterness, it offers a silky texture, a full-bodied flavor, and a warm macadamia nut finish.\u003c\/p\u003e","brand":"Nōka Matcha","offers":[{"title":"30g","offer_id":49796634411345,"sku":"NOK-RECHARGE-30G-PRESTIGIEUX-BLANC","price":33.9,"currency_code":"EUR","in_stock":true},{"title":"80g","offer_id":49796634476881,"sku":"NOK-RECHARGE-80G-PRESTIGIEUX-BLANC","price":81.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/files\/prestigieux_recharge_matcha.png?v=1793179651"},{"product_id":"le-patissier","title":"Le Pâtissier - Culinary Matcha","description":"Our Culinary Matcha is a high\u0026nbsp;grade matcha powder specifically intended for all your recipes! It is perfect for baking (think: cupcakes, breads, cakes, soup) and for your creative blended drinks; such as smoothies and green tea lattes!","brand":"Nōka Matcha","offers":[{"title":"Default Title","offer_id":50473874489681,"sku":"NOK-PATISSIER","price":34.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/files\/patissier_5c985e30-b457-44b5-b806-72d882f9dc0a.png?v=1793214596"},{"product_id":"pack-decouverte","title":"Ceremonial matcha trio 30 g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNot sure\u0026nbsp;what to choose\u0026nbsp;or just want to try the full Noka Matcha experience?\u0026nbsp;Our\u0026nbsp;trio brings\u0026nbsp;together three distinct ceremonial matcha, each with its own flavor profile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cb\u003eLe Prestigieux\u003c\/b\u003e\u0026nbsp;: \u003cstrong style=\"font-weight: 400;\"\u003eorganic\u003c\/strong\u003e matcha ceremony 30 g\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eL'Authentique\u003c\/strong\u003e\u0026nbsp;: organic matcha ceremony 30 g\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eL'Enchanteur\u0026nbsp;\u003c\/strong\u003e: Ceremonial Matcha 30g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eA true invitation to travel with our\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eexcellent\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003equality\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e matchas\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e, \u003cstrong\u003ecultivated and\u003c\/strong\u003e \u003cstrong\u003eharvested in Japan\u003c\/strong\u003e according to the traditional ancestral Japanese method.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTheir\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u0026nbsp;\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cstrong\u003ebright green\u003c\/strong\u003e \u003cstrong\u003ecolor\u003c\/strong\u003e testifies to their purity, while their subtle umami will delight your taste buds.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan style=\"font-weight: 400;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e🍵\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Nōka Matcha","offers":[{"title":"Default Title","offer_id":51225422790993,"sku":"NOK-TROIS-MATCHAS","price":80.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/files\/trio_matcha_noka.png?v=1793200075"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/9203\/8961\/collections\/tous_nps_matchas_link.png?v=1793182849","url":"https:\/\/nokamatcha.com\/en\/collections\/tous-nos-matchas.oembed","provider":"Nōka Matcha","version":"1.0","type":"link"}