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Matcha for Food Lovers: Pastries, Spreads, and Sweet Treats

These past few weeks, this blog has talked a lot about benefits: catechins, L-theanine, blood sugar, inflammation. Serious topics, which we'll keep covering with the same care. Today, a change of pace: matcha is also a treat, a sweet pleasure, an ingredient you want to find in a pastry rather than in a wellness routine. No promise of benefits in this article, just the desire to indulge.

Matcha in pastry, a playground of its own

The matcha you drink from a bowl and the matcha you cook with aren't the same product, and that's by design. A matcha meant for sipping, umami and slightly bitter, can easily overpower a cake batter or a cream, whereas a culinary matcha is specifically designed to blend into a recipe without overwhelming the other flavors, all while keeping its color and character.

That's exactly the role of our Le Pâtissier, a matcha grown and harvested in Yame, on the island of Kyushu, from the Yabukita cultivar. It was designed for food lovers, home bakers and the curious who want to twist their recipes, rather than for the traditional whisked preparation, to be stirred into a porridge, a cake, a smoothie or a homemade ice cream.

Our treats range is growing

Le Pâtissier is no longer alone in this category. Our matcha spread is back as of yesterday, with a new recipe, even more indulgent, even more melt-in-your-mouth, with no additives or preservatives, made in an artisan chocolate shop in the south of France. Perfect to enjoy on a slice of bread, a crêpe or straight off the spoon.

And this is only the beginning. Our treats range will keep growing before the end of the year, with new ways to enjoy matcha beyond the morning bowl. We'd rather not reveal too much for now, but more new products are indeed on the way.

OUR TREATS RANGE

What you'll find today

Two products for cooking and indulging, with more to come before the end of the year.

Product How to enjoy it Price
Le Pâtissier Culinary matcha, 100g, in a cake, a porridge, a smoothie or an ice cream 34.90€
Noka à tartiner Matcha spread, 200g, to enjoy on a slice of bread, a crêpe or straight off the spoon 19.90€

Good to know: find the full range in our Gourmandises collection.

New indulgent recipes every week on our blog

If this has put you in the mood to cook with matcha, our recipe blog is right up your alley. Les recettes de Stelle fills up every week with new treat ideas: banana bread, cupcakes, white chocolate and matcha croffles, cookies, lattes reinvented with the seasons. Plenty to twist your classics all year round, with a new recipe to discover every week.

Frequently Asked Questions

Matcha, the indulgent way

What's the difference between Le Pâtissier and a matcha meant for drinking?

Le Pâtissier is a culinary matcha, designed to blend into a recipe without overpowering the other flavors, unlike a ceremonial matcha meant to be enjoyed from a bowl, whisked.

Does the Noka spread contain sugar?

Yes, like any indulgent spread (almonds, sugar, milk powder, matcha). It's an unapologetically sweet treat, not a wellness product.

Are more matcha treats on the way?

Yes, our treats range will keep growing before the end of the year. We'd rather keep it a surprise for now, but more new products are indeed on the way.

Where can I find matcha recipes?

On our recipe blog, Les recettes de Stelle, with a new treat idea published every week, both sweet and savory.

Can I use a ceremonial matcha instead of Le Pâtissier for baking?

You can, but its more delicate, umami-forward profile, designed for a bowl, doesn't come through as well once mixed into a batter or a cream, which is exactly what Le Pâtissier was designed for.

In summary

Matcha isn't limited to a morning bowl or a list of benefits, it's also an indulgent ingredient in its own right. Our range is growing in that direction, with Le Pâtissier and our spread today, and more new products before the end of the year. In the meantime, our recipe blog is already packed with ways to twist your classics, every week.

Have a question about our products? Feel free to reach out, we'd be happy to help.